If a picture is worth a thousand words, then one Instagram post is equal to 32 tweets.
Social networks today have become more visual because still photographs and short videos deliver information and context in a more efficient format than any other medium.
Furthermore, visual storytelling is the antidote to information overload & jaded consumers.
Leverage the incredibly interactive Instagram network by tapping into the power of #hashtags, and learning visual techniques that will grab your customers’ attention. Utilize technical tools that will increase your efficiency, and streamline your Instagram marketing work-flow.
@Mouselink is the internet handle of the New-York-based author, teacher, activist, and artist, Matteo Wyllyamz. Matteo is interested in new media, visual communication, “technorealism,” and future trends forecasting. He writes and speaks about the ways in which emerging technologies impact our society, communities, businesses, schools, and us as individuals.
This approach is sometimes referred to as “futurism.”
Matteo specializes in bringing the details of these emerging technologies to those who may not already be paying attention, and creates visual and spoken-word presentations on these same topics. He likes to tell stories within the framework of ‘sociotechnology,’ and sometimes refers to himself as a “technological change coach.”
DOWNLOAD Matteo’s Visual Resume in PDF or PNG formats.
Matteo has been a software and Internet media instructor for over 25 years. Today he works as a teacher, consultant, coach, analyst/strategist, and public speaker in the domains of new media and Internet marketing.
Internet Marketing, Social Media, Futurism, and ‘Technorealism’ Presentations by Matteo Wyllyamz
@Mouselink is the internet handle of the New-York-based author, teacher, public speaker and artist, Matteo Wyllyamz. Matteo is interested in new media, visual communication, “technorealism,” and future trends forecasting. He writes and speaks about the ways in which emerging technologies impact our society, communities, businesses, schools, and us as individuals.
This approach is sometimes referred to as “futurism.”
Matteo specializes in bringing the details of these emerging technologies to those who may not already be paying attention, and creates visual and spoken-word presentations on these same topics. Matteo likes to tell stories within the framework of the “philosophy of technology.”
Simple symbols tell complex stories in a noisy world.
What is “branding,” and why is it so important to the success of your business?
In the information explosion in which we all now live, it is more important than ever that your brand name, logo, colors, and persona be professionally cohesive and easily recognizable by the public.
The social media honeymoon is over. The hype has died down, and realistic evaluations of its effectiveness are settling in. Which networks are still going strong, and what services may not be worth your time? What should you be paying attention to, and what sh*t can you let go?
Designed for beginning-to-intermediate Internet marketing professionals who have been through the basics, and want to take the effectiveness of their online channels to the next level, in this workshop we will discuss ideas and approaches for how to create content strategies for a coordinated social media campaign.
Because I recently changed my Facebook profile policy to a more open model of outreach, I am getting a lot more interaction with my personal Facebook posts than I have in the recent past. I am excited to be using Facebook in this way to meet more new people with whom I may share common ground.
In adopting this more liberal policy, I am meeting lots of folks of which I know little, and that’s what this is all about. “Hello, nice to meet you!”
Unfortunately, when mixing in these unknowns, I am finding a few people who, out of habit, or because of current cultural norms, think that it is ok to be insulting to either myself or to my friends whom are interacting with these posts.
The information explosion continues, as the amount of Internet data we are all creating will increase by 50-75x in the next 10 years. With that much information out there, how will people easily find you or your business when they search online?
Building Electronic Community Through Social Media
Modern social media has been around for a few years now, and this technological trend shows no signs of letting up. Businesses both large and small have found ways to leverage the pervasive new mediums of Twitter, Facebook, and other networks to increase customer engagement and their bottom line.
Is social media marketing just a new way of broadcasting commercial advertisements, or will you need to spend time engaging with your clients and potential customers? How much of your time and resources will you need to commit, and what kind of return can you expect on your investment?
In our use of social media, we have lots of choices to make, and one of the most important is the type of voice we develop. Will it be corporate or personal, serious or playful? Angry, political, religious, agnostic, positive, negative, or neutral? Nice or mean, smart or … not? It is a choice we make when we begin to speak for ourselves or a brand, but it is also a developmental process that never ends, and it is reflected every single time we post something for an online audience, whether it be a blog, Facebook update, or tweet. Through that voice, we create in the minds of our audience an evolving, yet enduring, impression of who we are are and what we are about. It’s a persona. And this matters a whole lot.
This last week I had the pleasure, honor, and privilege of being invited to make a presentation at Tweetstock 007 in Brantford, Ontario, Canada. This is more of a “rock show” for social media enthusiasts, than it is a conference, in my feeling. Very professional, but also, not stiff. I like this. For me, the opportunity of being able to take in social media presentations and be exposed to the thoughts of expert Internet marketing professionals from all walks of life, is an experience rife with lessons in allowing myself to be authentic, genuine, and candid. …
Vulnerable, even.
So many brilliant, experienced, and accomplished people at #Tweetstock007. For me, its like a giant inoculation of humility.
Abusive ad hominem attacks are one of the most common logical fallacies of partisan politics
The duopoloy-based partisan hate-fest in the United States is only getting more intense in Obama’s second term. Sadly, what passes for “debate” is little more than people hurling back and forth abuse from the base of their reptilian brains.
What I don’t think a lot of folks realize is that the logical fallacies present within all this aggressive and defensive rhetoric do little to change people’s opinions. With that in mind, I took a moment on Twitter to air my frustration. The following tweets in this Storify article show some of the resulting exchanges:
It’s time for us to decide if we really want a free Internet. Certainly many of us do. Some of us think we do, but we don’t really understand what this entails or what the consequences might be.
Then there is a rising tide of increasingly loud voices who do not believe in an unfettered, level playing field for human ideas, who are frightened by the radical extremes of people’s opinions, and who would seek to control thought itself. And some of these folks would like to fundamentally change our online lives as we know them.
I’ve got a lot of different things going on now, so starting a small newsletter seemed like a good idea.
Besides the periodic workshops, seminars, and academic lectures that I have always presented, I have begun booking other public speaking engagements. Additionally, I also have a brand-new internet audio program and podcast called Mouselink Radio in which I am discussing technorealism, futurism, and many varied aspects of internet communications and new media. I have already lined up some very interesting and noteworthy guests. Besides all of the above, I am still consulting with varied clients, AND I’m working on my first photo book.
So, if you are interested in any of this stuff, I don’t want you to miss it! I have never been a huge newsletter fiend, so I’m not expecting to send this out overly frequently, but when significant developments occur, I obviously want to share them with as many interested people as I possibly can.
I apologize if this message comes unwelcome, or if I’ve sent this to more than one of your email accounts, or if you have absolutely no idea who I am! If you’re not interested in having a little news pushed out to you once in awhile, no worries! I won’t take it personally … but no cookie for you! (~;
I have a new website, so you can check in any time or sign up for the newsletter at a future date. Just point your browser at http://mouselink.fanbridge.com
Measure the Effectiveness of your Internet Marketing One workshop in one three-hour session
It’s one thing to have a lot of likes on Facebook or followers on Twitter, but how many people are actually seeing and responding to your posts?
A greater understanding of analytical tools and the associated terminology will help you better measure the effectiveness of your Internet Marketing efforts, because numbers on the Internet can be deceiving.
Understand and Choose Your Best Email ‘Blast’ Tool One workshop in one three-hour session
Email marketing is a cost-effective way for a small business to set itself apart from the competition, and engage with its core audience in a deeper way.
Today’s slew of email campaign management services can create for you an increased level of professionalism, not just in your Internet marketing presentation, but in the way customers will be able to engage you and respond to your business services.